Located at the very heart of the Golden Triangle, Avenue Montaigne is considered as the ultimate hub of Paris’ high fashion and luxury goods, as it serves as a home to all the world-famous international Haute Couture garment stores including Christian Dior, Ungaro salons and ready-to-wear retail stores like Chanel, Valentino, Nina Ricci, Giorgio Armani, Louis Vuitton, Céline, Chloé, Dolce & Gabbana, Thierry Mugler, Roberto Cavalli, Prada, Hermès, Saint Laurent Paris, Ferragamo, Akris, Ralph Lauren, and so much more.
Founded in 1850, Avenue Montaigne is called such following Michel de Montaigne, a French writer during the 16th-century who is renowned for his Essais.
Having just about every one of the world’s top designer label available on a single street, Avenue Montaigne is a haven for first-class shopping. It is a must-see tourist spot especially for those who plan to splurge and fan of high-level fashion. Curious fashion lovers can always window shop and find inspiration here despite the limited budget.
Your shopping holiday may never end if you are into serious shopping, or just browsing and people watching, here are five must things to do along the way:
- Montaigne Market, 57 Avenue Montaigne
The exterior might look plain, but its interior is one of the best collections of designer dresses anywhere. Many people come here for design inspiration and it’s no wonder why. Shopping for your quality essentials, some little black dresses from brands like Alexander McQueen, Valentino, Stella McCartney and The Row are available for customers to choose. There are also a selection of shoes, handbags, and accessories, together with some modern pieces for men, making this shop a must-see for fashion beauties.
- Dior, 30 Avenue Montaigne
For Christian Dior, places are like people, where a mere glance and impression can stick with you forever. So when he passed in front of 30 Avenue Montaigne, he knew this small townhouse will be his couture label’s home. And so after World War II, Dior transformed fashion on this very street.
Inside a gray mansion is Dior’s flagship store offering a full collection of garments for men, women and children including the establishment of the first Baby Dior store. It also houses makeup, affordable gift items, and perfume manned by kind sales staff whether you buy or not. The salons on the higher level where haute couture creations are continuously being created are closed to the public.
- L’Avenue, 41 Avenue Montaigne
The corner restaurant popular with celebrities has a large outdoor patio and is the avenue’s go-to place to see-and-be-seen. Entertainment stars such as Kim Kardashian, Kanye West, Justin Beiber, Selena Gomez and Beyoncé have been spotted here, including Lionel Richie, who was reported to sit and order a glass of wine.
Its owner Jean-Louis Costes was named as France’s 231st richest person in 2017. He established the brasserie together with his brother, Gilbert. L’Avenue has become famous throughout the years with international celebrities and French politicians.
- Hotel Plaza Athénée Paris, 25 Avenue Montaigne
Ideally located in the heart of Avenue Montaigne, The Plaza Athénée is among the most beautiful and most lavish hotels in Paris. Guests can take a break from shopping or window shopping at La Terrasse Montaigne of the hotel. Servings of summer cuisines, light cocktails, and fresh cocktails are available in vibrant outdoor setting from noon until 10 in the evening.
- Window shop
The cheapest way to get the most out of your Avenue Montaigne experience is to do window shopping. Surely, it does not cost anything to browse. A leisure walks along the tree-line thoroughfare reveals some of the best features for window-shopping for almost every window offers a sneak peek to high-fashion. Facades carrying Loewe’s bright pastel purses to the stylish suits and jackets of several Chanel boutiques on the avenue.
Avenue Montaigne is a mecca of Parisian fashion. A luxurious street in the French capital that has become every fashion and luxury lover’s haven.