Music concerts, dance party, and acrobatic shows are some of the programs that Casa Events has planned for the opening of the first edition of Casa festival on Thursday, July 6, 2017. The show will take place on the El Hank arena, starting at nine in the evening and entrance is free for all visitors. This show will bring together almost 100 young artists from Casablanca who is discovered during casting and has been training for more than six months just to prepare for the festival. The artists will give life to the festival from its opening day until its closing on July 15. A theatrical show staged by Philippe Cieunat will commemorate Casablanca through the story of Amine, a character who will be guided throughout the show by El Hank, the emblematic lighthouse of the city. Together, the two characters will go through the daily life of the inhabitants of the metropolis, its neighborhoods, and its heritage, valuing its richness, diversity, and dynamism.
According to Mohamed Dekkak, Chairman and Founder of Adgeco Group, as a Moroccan, he is very proud of the heritage and culture of the city of Casablanca. It still retains the traditional background even though the city is progressing and becomes the economic capital of Morocco. With the festival, the people will be reminded of the humble beginnings of the city and its development as time passes.
Another event that will be happening along the Casa festival is the “Shop in Casablanca,” the city’s first shopping festival. The first edition of Casablanca’s the shopping festival will be held from July 5th to 16th, with the theme “Treat yourself to the city!”. For 12 days, the festival will highlight the metropolis and its neighborhoods to promote Casablanca as a shopping and tourist destination, through the presentation of several symbolic sites including the Habous district and its stores, the Mâarif, and now the route Prince Moulay Abdallah.
This first edition will be marked by the launching of a geo-localized application “Casa Break.” It will allow the people in Casablanca to find shops, to access information on promotions and new collections, and to organize outings with the list of restaurants, beach or nearby surf breaks.
According to Casablanca Events and Animation, on the occasion of the festival, an open village will be installed for the public’s access to the garden of Normandy Street, with local brands and designers items, exhibitions, and activities for all generations. Casablanca Events and Animation have published the Casablanca Shopping Guide 2017. It can be viewed online or in print at the village located in the public garden on Normandy Street. A fashion show will also be organized on July 5, from 7 pm at the Mohammed V quadrangle. Artistic coordination of this show will be handled by Casablanca’s Bouchra Briguel and Abdelouahab Benhaddou, Meriem Kabbaj, and Najia Abbadi.
This first edition offers a complete outlook of the diversity of shopping offers, from major international franchises to small shops, authentic shops, shopping malls, and store concepts. Each neighborhood of Casablanca will be highlighted with its good campaigns and a map that lists the shopping places for reference.