Mohamed Dekkak with Alba and Hicham Belarbi
Prata Event, Communications and Strategy Events Advisor, launches its new 100% Green Complex project, a first in Africa. At a time when Morocco is developing the strategy “Nation Branding,” to strengthen its capital, new green structure projects become a key element in positioning the country in the region and across the globe concerning its initiatives to decrease Morocco’s dependence from conventional energies. The country also actively promotes eco-friendly habits and its reputation as a green country especially with the launch of COP22 in 2016.
Our project consists of the creation of a luxury “eco-lodge” palace, receptive center and sports pole. This prestigious site will also be equipped with a car circuit adapted to hybrid cars among others.
The complex is expected to be eco-friendly from its construction. Recycled materials, special paints as well as modern technology and other environmental practices will be used in the design of the building.
This project will be developed in Tangier, a booming city in terms of tourism. This pearl of the North pleases attracts many visitors and investors thanks to various riches it contains.
Renewable energies, clean technologies, waste recycling, the Kingdom of Morocco is gearing on solutions to the many environmental issues. Prata Events is well aware of this and has always kept in mind the promotion of the Kingdom as the ultimate goal, committing to the “Palace Green” Project.
Chairman and Founder of Adgeco Group, Mohamed Dekkak attended the launch together with Hicham Belarbi and was seen with Prata Event’s Alba who launched the Prata project in Marrakech.
Ambassador of France to the United Arab Emirates, Ludovic Pouille, has invited prominent personalities in the U.A.E. to celebrate the National Day of France. The event was held at the luxurious ballroom of Ritz Hotel – Carlton Abu Dhabi, Grand Canal on Saturday night, 14th of July 2018.
This important holiday celebration, most especially to the French people was attended by government leaders, heads of various international business councils, businessmen and important personalities from the civil society. Adgeco Group’s Chairman and Founder, Mohamed Dekkak attended the occasion together with Noeleen Saeed, President of the Irish Business Council Abu Dhabi as well as Mr. Bachir Belbachir Haskouri AB Consultant.
The significance of National Day of France
Similar to United States’ Independence Day, the National Day of France, recognized as Bastille Day is France’s national holiday that denotes the attack of the Bastille in the 1700s and is called La Fête Nationale Française.
During the eighteenth century, the country was in serious economic and political crisis, and the French people were disappointed with the administration under King Louis XVI’s rule, which ended up with high taxes and food shortages.
A symbol of cruelty and injustice in Paris, the Bastille which was an old prison and fortress held captured many political rebels. Then on July 14, 1789, a fuming crowd stormed the Bastille and freed the seven prisoners before taking the weapons stowed inside.
The attack was momentous for it proved to revolutionaries that the King had weak control over his armies and destabilized his power. The event spark of what later has been known as the French Revolution and the kingdom was ultimately dethroned.
King Louis and his wife Queen Marie Antoinette were detained and were executed together with other people who supported the royal family.
The Bastille and Eiffel Tower
The people of France celebrated the very first Bastille Day during the first anniversary of the storming, on the same site where the famous Eiffel Tower now stands. The iconic structure opened officially in 1889, precisely a hundred years after the storming of Bastille and was constructed to commemorate the 100th anniversary.
Celebrating Bastille Day
Bastille Day is being observed across France every 14th of July. Citizens are dancing in the streets and waving the country’s flag – a tradition practiced up to this day. A lot of people go to significant public events like parades, performances, and firework displays.
In 1880, a political leader named Benjamin Raspail proposed that July 14 should become a national holiday in France. Since then, the holiday has been held annually to remind today’s generation of the people who fought for freedom and justice in society.
France and U.A.E. Relations
On the occasion of National Day of France, a message of peace and congratulations was extended by H.H. Sheikh Khalifa Bin Zayed Al Nahyan to the President of France, Emmanuel Marcon.
The French President was quoted saying about the status of culture in the cooperation relations between France and the UAE. President Marcon told the press during the Paris International Book Fair, that the culture occupies a significant place in the UAE-France relations. This statement was reiterated during his speech at the opening of Louvre Abu Dhabi. The French President believes in this high status of culture to build a good future together.
French-Emirati Cultural Dialogue
France and the U.A.E. have created a healthy relationship from the time the Federation in 1971 was established. Inspired by the vision of the late Sheikh Zayed, the country’s Founding father, the U.A.E. has continuously sought to foster the relationship grounded in trust and friendship. This national bond is developed by a privileged strategic partnership, solid economic connections, a close political and defense cooperation, and top initiatives in the fields of education and culture.
On the 8th of November 2017, the strong friendship among the government of France and the United Arab Emirates was reaffirmed on the occasion of the Louvre Abu Dhabi’s inauguration. The presence of both government leaders graced this huge event, Emmanuel Macron, the President of the French Republic, His Highness Sheikh Mohammed bin Rashid Al Maktoum the Vice-President, Prime minister, Minister of Defense of the U.A.E. and Ruler of Dubai, as well as His Highness Sheikh Mohammed bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces.
A new cooperation agreement implementing the “French-Emirati Cultural Dialogue” was signed on November 9th, 2017, to be able to develop the range of exchanges and encounters, in France, and in the UAE throughout the whole country.
The excellent relationship between these two countries can very well be manifested and experience among the many cultural and tourist hotspots in the city. Led by the Louvre Abu Dhabi, the most significant artistic project promoted by France abroad and Arab world’s very first universal museum. There is the Emirati university Sorbonne University Abu Dhabi that offers French degrees to students from different nationalities, INSEAD and ESMOD, leading French establishments in the UAE, along with other French schools and universities which have collaborated with esteemed Emirati institutions, particularly in the fields of justice, medicine, and arts.
The Best Place on the planet is Kaaba where people from the world gathered. Even you traveled around the world, but you always want to come here again and wish to live here for the rest of your life.
Every Muslims intends to visit this holy place at least once in their life. In Kaaba, you feel the real-time peace for the soul which is a stunning experience in my life. When you see the Kaaba, you don’t even want to blink your eyes, and there is no better way in the life to see Al-Kaaba in front with your own eyes.
A beautiful place for meditation, just heaven on earth. There are no words to describe my happiness to visit this holy place. There you will be able to see people all over the world praying to God.
People from all the cultures and races arrive here to get the peace. This place is the most significant example of unity, faith & discipline.
J Group, a market leader in real estate marketing and advertising, has launched its first and unique stage, “Jaizer” social networking and real estate advertising platform during the Ramadan Souhour function that was held in Palace Hotel Dubai. The event was highlighted by the presence of the respected media personality Mr. George Kordahi.
As. Mr. Kordahi welcomed the guest, Dr. Habib Hammoud, the director of J Group, spoke about the circumstances that led to the establishment of the Group and launching of Jaizer. Mr. Ayham Gebara, the CEO, of J Group, spoke about the importance of the Group, and it’s participation in so many similar activities and seminars during this year through the strategic partner “Business Gate” managed by Ms. Laila Rahhak Elafani. Mr. Gebara then explained the details of Jaizer.
The evening was a mixture of good conversation with the VIP’s and dignitaries including Mr. Mohamed Dekkak, Chairman and Founder of Adgeco Group, Mr. George Kordahi, International Host, Journalist and TV Presenter, Dr. Habib Hammoud, the director of J Group, Mr. Ayham Gebara, CEO, of J Group, Mr. Ashraf Gaber, CEO and Editor-in-Chief of Business Review, Ms Laila Rahhak Elafani, Investor and Manager of Business Gate. Mr. Abdulaziz Al Sabhan, CEO of Abdulaziz Al Sabhan Group, Ms. Hala Mourad, Film Director and Editor of Purple Art Production and Media Service, and interested parties from the real estate, marketing, and advertising world.
Muslims enjoy a traditional meal and experience the best of Arabian hospitality during the Holy Month of Ramadan
Ramadan Majlis located in Dubai World Trade Centre is hosting a luscious Suhour presenting a wide variety of a la carte set meals and several choices of shisha, delicately prepared to produce an impressive after-hours dining experience with family and friends.
Billions of Muslims observe, fast and celebrate the Holy of Month of Ramadan, a spiritual discipline in contemplation on his relationship with God, devoting a particular focus to prayer, purification, and charitable acts. It is when Muslims around the world go through a period of daily fasting, the most significant act of religious observance of its kind.
Using fasting, a person demonstrates the highest degree of obedience from sunrise to sunset in one month per year by consciously submitting to abstaining from drinking, eating and having intimate relations. This self-control is an outstanding process for spiritual and moral development.
For the duration of Ramadan, two main meals are prepared. Taken just before sunrise, before the day of fasting starts is suhoor and iftar is a meal served after sundown. A healthy and hearty suhoor meal is recommended to remain in proper nourishment for the rest of the day during the fast. At the day’s end, after sunset, the Maghrib prayer begins, and the day’s fast is broken with iftar. A lot of Muslims consume dates to break their fast before starting the iftar meal. They may continue consuming drinks and food all through the evening until the following day’s suhoor.
One of the best Suhour can be experienced at The Majlis, Dubai World Trade Centre as it’s enjoyed with the premium traditional Arabian dish and hospitality in a luxurious Arabic setting. Corporate guests will be impressed with a magnificent spread of traditional Arabic cuisine before catching up with colleagues as they prepare for the day ahead.
Karim Benkirane, Managing Director of Virgin Mobile in the UAE invited Mohamed Dekkak, Chairman and Founder of Adgeco Group for Suhoor at The Majlis. Mr. Benkirane oversees the launch of the Middle East’s first fully digitized mobile service and is responsible for providing consumers with new telecommunications experience. Virgin Mobile in the UAE is a business unit that’s fully owned by Emirates Integrated Telecommunications Company PJSC (EITC).
The Majlis also offer Iftar buffet daily during Ramadan with dishes concocted by recognized chefs. Guests can discover several of the best local delicacies, delicious treats, and the cup of premium qahwa, all the things one needs for a splendid family feast, which can be enjoyed in a lavish Arabic setting.
Private majlis or gazebo that sits 24 people are also available for a cozier ambiance. They are ready to open for Iftar from 6 in the evening to 8:30 pm and for Suhoor at 9 pm to 3 am. Take rest in the cozy setting and experience the spirit of Ramadan while devoting quality time to your family and friends.
At the end of the Ramadan month, Muslims celebrate the Festival of Fast-Breaking, called Eid al-Fitr.
Mohamed Dekkak at the official opening ceremony of the new Embassy of the Kingdom of Morocco in Abu Dhabi
The inauguration of the new Embassy of the Kingdom of Morocco in Abu Dhabi, Diplomatic Zone was held on Tuesday, 22 May 2018.
The formal opening was graced by the presence of His Excellency Mr. Nasser Bourita, Minister of Foreign Affairs and International Cooperation of the Kingdom of Morocco and His Excellency Dr. Zaki Anwar Nusseibeh, Minister of State as an official guest of honors.
His Excellency Mohamed Ait Ouali, Ambassador of the Kingdom of Morocco welcomed official guests and Ambassadors from different embassies, foreign dignitaries, and personalities from the business communities attended this ceremony. Mohamed Dekkak, Chairman and Founder of Adgeco Group and H.E Maya Tissafi Ambassador of the Swiss Confederation, Switzerland Embassy to the UAE and Bahrain, Mr. Chakib Bouyad, CEO of Emirates Consortium, Amine El Hamzaoui Sr. Manager Strategic Project Officer of CEO Masdar, Zouhair Kabbaj Managing Director at Kazo Group, Mohammed Najib S’haki Regional Manager Middle East, Director Regional BMCE Bank, Anouar Zaoudi Marquez De Prado Managing Director/Head of Middle East BBVA, Bachir Belbachir Haskouri AB Consultant and Advisor, Abdelali Namli Journalist at Sky News Arabia, Ibrahim Noukra Officer at Moroccan Embassy, Walid Belbachir Officer at Moroccan Embassy, H.E Mounir Ktitou Minister Plenipotentiary Deputy Head of Mission, Emabassy of the Kingdome of Morocco, Ahmed Ayouche CEO Itawasol, H.E Altonio Alwarez Barthe, Ambassador of Spain, Lamiae Fadili, Airline Account Director Amadeus, Professor Ahmed Ankit, Dean Research and Doctoral Studies Hamdan Bin Mohamed Smart University and other members of the Moroccan Community & dignitaries were also invited together with other members of Moroccans Abroad Living in UAE.
The new building was designed with rich and beautiful Moroccan flair. The architectural structure and interior were adorned with Morocco’s unique design elements – interesting geometric patterns and bright colored hues. The design is complex Hispano-Moorish elements of Moroccan blended architecture with influence of Islamic and Spanish Cultures.
The Kingdom of Morocco and the United Arab Emirates, two Arab countries that share profound and good friendship are spreading out to all sectors of common interests.
Both nations stand side-by-side in their mutual efforts for continued development and in their firm decision to carry out world peace and security in this global village.
The Moroccan community is fast growing in UAE, whereas Emirati investors are growing their presence in the North African nation in various sectors. The political relations amongst the two nations are more than outstanding and are nurtured by common understanding and flourishing trade exchanges.
On 15 May 2018 (Tuesday), Nass Contracting Co WLL – Dubai had marked the significant phase of the project 132/11 kV Rabwah and Greenhills Substations and Associated Works, as the First Concrete Pouring Ceremony onsite, located in Dubai Hill State by J.V. – Emaar Properties PJSC & Meraas Holding
The milestones were celebrated with the number of dignitaries, including Mohamed Dekkak, Chairman and Founder of Adgeco Group, Mohamed Al –Jasim from Nass Corporation, Stuart Smith – Country Manager, Adnane Khezzar – Head of Constructing, ABB, Osama Elmeligy-Project Manager, Issa Raddad – General Manager of Adgeco Group, Nass Contracting and ABB’s Representatives. The ceremony was a true success.
During the ceremony, both parties had reaffirmed their total commitment through mutual cooperation & support and to work as one team to ensure the success of the project.
The project is to be completed as scheduled.
Mohamed Dekkak Chairman and Founder of Adecco Group was invited to attend the event of Cartier at l’Hôtel Mandarin Oriental de Marrakech held on 25 March 2018. Cartier opens its doors in the heart of Marrakech. The ephemeral shop is located in the middle of 20 hectares that constitute the gardens of the hotel. Thus Cartier wanted to devote himself a place in the city of ocher to expose his jewelry to offer a new experience to the Moroccan clientele.
To enjoy the Marrakech sun, an outdoor relaxation area adjoining the shop offers a breathtaking view of the snowy peaks of the Atlas and the pool of the hotel. A cozy corner where you can also try the foosball, but not on any table since it is a unique piece designated for Cartier, on which the players of the two opposing teams have been replaced by Cartier grooms.
Albert Oiknine a world-famous Fashion Designer also participated in this event. He is like a shining star in the world of fashion. Albert Oiknine’s haute couture dresses and caftans are worn in every corner of the world. He also met with Mohamed Dekkak Chairman and Founder of Adgeco Group who attended this event by traveling from Abu Dhabi.
With the Atlas in the background, two spaces have been created around a terrace specially designed on the central basin: on one side, the shop and its Cartier groom; on the other an elegant esplanade inviting relaxation. From Paris to New York, from Cannes to Casablanca, it is the turn of Marrakech to welcome the creations of the House: Love, Just a Nail, Panthère or Santos.
By choosing Marrakech, the big Parisian house demonstrates its know-how by adapting the theme of its space to the emblematic codes of Moroccan craftsmanship (Berber carpets, Ttataoui walls, hammered copper, lanterns in openwork metal.
On the walls, the moucharabieh in backlit gilded mesh recalls the facade of the Casablanca boutique. Jewelry, diamonds, men’s and women’s watchmaking, leather goods and accessories, this temporary event dedicated to Moroccans cannot go unnoticed by a cosmopolitan and initiated clientele.
A subtle mix of moods and materials, colors, and light, which make this setting a place where magic operates, as an invitation to dream and travel.
A Cartier Backdrop in Marrakech
If diamonds are eternal, jeweler Cartier imagines an ephemeral staging to highlight his jewels. It is in the heart of the palace Mandarin Oriental that the house opens its case to the visitors.
Installed as a jewel floating on one of the basins of the Mandarin Oriental, the ephemeral shop Cartier in Marrakech interprets with luxury and relaxation, in a dreamlike aquatic setting. Thus, for the occasion, a terrace was created and arranged in the central basin. Divided into two spaces, we find on one side, the shop and its groom Cartier, on the other, an esplanade inviting to relaxation. The ephemeral boutique of Marrakech evokes decorative elements of the Casablanca boutique like this iconic backlit gilt knitted moucharabieh, a traditional motif that Cartier modernizes with meticulous workmanship.
“Cartier is delighted to open its doors in the heart of Marrakech, a first for the House, and here at the border of the desert, Cartier presents his creations in a setting that pays homage to Moroccan culture.” A way to share art to live, to shine the House and to celebrate our long friendship with this country of immense wealth, “said Alessandro Patti, General Manager of Cartier Africa, quoted in a statement.
Mohamed Dekkak Chairman and Founder of Adgeco Group was also invited by the Cartier to join this event in Marrakech.
Albert Oiknine’s a world well-known fashion designer also joined this event. This Moroccan, the son of a seasoned seamstress and haberdasher, has gathered around twenty fashion shows around the world and made a name for himself on the stage. Overflowing with creativity, he became interested in cinema costumes (What Ever Lola Wants, Kandisha), stage costumes (Moroccan evening in Davos, music festivals), while making his collections of kaftans and evening gowns every year. haute couture.
French luxury with a Moroccan flair
The elegance and know-how of Cartier marry with the iconic codes of Moroccan craftsmanship. In this pop-up store, Berber carpets, tataoui walls, hammered copper or lanterns in openwork metal suggest with subtlety and refinement Moroccan references.
In this space, in perfect harmony with the atmosphere of the “red city”, we (re) discover the mythical creations of the House: Love, Just A Nail, Panther or Santos and other jewelry signed Cartier.
From March 25 to May 25, 2018, at the Mandarin Oriental, Royal Golf Route, Marrakech.
Speakers from the first forum of Skilled Moroccans Residing in the United Arab Emirates, held in the conference room of the Sofitel Jardin des Roses Hotel in Rabat on Friday, March 16th at 9:00 am seek to encourage Moroccan entrepreneurs living abroad to invest in Morocco. Mohamed Dekkak Chairman and Founder of Adgeco Group was invited to be a part of this great meeting.
Casablanca Finance City (CFC) Managing Director, Said Ibrahimi, stressed that it is necessary to encourage Moroccan investors living abroad to operate in the Moroccan market in order to promote and facilitate the development of economic exchanges between Morocco and foreign markets. Mr. Ibrahimi also said that Morocco has a “pull ” of investors because of its many strengths including political stability, open market economy, strategic position, strong infrastructure, rich history and excellent relations with African countries.
He also highlighted the network of 15 international airports serving 32 African cities, 1800 km of motorways, the first TGV in Africa and a maritime connection to 161 ports and 63 countries. The Kingdom of Morocco also has a strategic position at the crossroads of continents with 3500 km of coastline overlooking the Mediterranean and the Atlantic, he added, noting that Morocco has an open economy, giving access to a free market of one billion consumers with countries representing about 60% of the world’s Gross Domestic Product.
Abdel Karim Ben Ateeq, Minister Delegate responsible for Moroccans residing abroad and immigration affairs, called on the Moroccan community residing in the United Arab Emirates to mobilize and contribute to the development project known to Morocco.
Speaking on Friday at the first forum of Moroccan competencies in the United Arab Emirates (UAE) organized in Rabat, Benitez said that the future of Morocco’s development is linked to its competence at home and abroad, stressing that the Moroccan competencies have been able to impose their presence in the Diaspora as in the UAE where ” Strongly in decision-making
With regard to political stability, Morocco has experienced a dynamic of political, economic and social reforms and has strong historical and spiritual ties with Africa, said Ibrahimi. Moroccan entrepreneurs are distinguished by their skills, performance and good integration in their host countries and are therefore a good link between their host and home countries, said Adil Zaidi, the president of the 13th region and the project “CGEM MeM.”
Moroccans residing in the United Arab Emirates, whose number is estimated at more than 25,000 Expats, hold key positions in various fields, including the banking sector, finance, tourism and journalism thus constituting a bridge between Morocco and UAE as well as with the other countries in the Gulf and has strengthen Morocco’s external trade.
More than 150 Moroccans residing in the United Arab Emirates and Morocco, including businessmen, business leaders, and executives took part in this forum whose work revolves around three themes namely, investment opportunities in Morocco, the business climate between Morocco and the UAE and the role of financial and port platforms in economic development.