Mohamed Dekkak Chairman and Founder of Adecco Group was invited to attend the event of Cartier at l’Hôtel Mandarin Oriental de Marrakech held on 25 March 2018. Cartier opens its doors in the heart of Marrakech. The ephemeral shop is located in the middle of 20 hectares that constitute the gardens of the hotel. Thus Cartier wanted to devote himself a place in the city of ocher to expose his jewelry to offer a new experience to the Moroccan clientele.
To enjoy the Marrakech sun, an outdoor relaxation area adjoining the shop offers a breathtaking view of the snowy peaks of the Atlas and the pool of the hotel. A cozy corner where you can also try the foosball, but not on any table since it is a unique piece designated for Cartier, on which the players of the two opposing teams have been replaced by Cartier grooms.
Albert Oiknine a world-famous Fashion Designer also participated in this event. He is like a shining star in the world of fashion. Albert Oiknine’s haute couture dresses and caftans are worn in every corner of the world. He also met with Mohamed Dekkak Chairman and Founder of Adgeco Group who attended this event by traveling from Abu Dhabi.
With the Atlas in the background, two spaces have been created around a terrace specially designed on the central basin: on one side, the shop and its Cartier groom; on the other an elegant esplanade inviting relaxation. From Paris to New York, from Cannes to Casablanca, it is the turn of Marrakech to welcome the creations of the House: Love, Just a Nail, Panthère or Santos.
By choosing Marrakech, the big Parisian house demonstrates its know-how by adapting the theme of its space to the emblematic codes of Moroccan craftsmanship (Berber carpets, Ttataoui walls, hammered copper, lanterns in openwork metal.
On the walls, the moucharabieh in backlit gilded mesh recalls the facade of the Casablanca boutique. Jewelry, diamonds, men’s and women’s watchmaking, leather goods and accessories, this temporary event dedicated to Moroccans cannot go unnoticed by a cosmopolitan and initiated clientele.
A subtle mix of moods and materials, colors, and light, which make this setting a place where magic operates, as an invitation to dream and travel.
A Cartier Backdrop in Marrakech
If diamonds are eternal, jeweler Cartier imagines an ephemeral staging to highlight his jewels. It is in the heart of the palace Mandarin Oriental that the house opens its case to the visitors.
Installed as a jewel floating on one of the basins of the Mandarin Oriental, the ephemeral shop Cartier in Marrakech interprets with luxury and relaxation, in a dreamlike aquatic setting. Thus, for the occasion, a terrace was created and arranged in the central basin. Divided into two spaces, we find on one side, the shop and its groom Cartier, on the other, an esplanade inviting to relaxation. The ephemeral boutique of Marrakech evokes decorative elements of the Casablanca boutique like this iconic backlit gilt knitted moucharabieh, a traditional motif that Cartier modernizes with meticulous workmanship.
“Cartier is delighted to open its doors in the heart of Marrakech, a first for the House, and here at the border of the desert, Cartier presents his creations in a setting that pays homage to Moroccan culture.” A way to share art to live, to shine the House and to celebrate our long friendship with this country of immense wealth, “said Alessandro Patti, General Manager of Cartier Africa, quoted in a statement.
Mohamed Dekkak Chairman and Founder of Adgeco Group was also invited by the Cartier to join this event in Marrakech.
Albert Oiknine’s a world well-known fashion designer also joined this event. This Moroccan, the son of a seasoned seamstress and haberdasher, has gathered around twenty fashion shows around the world and made a name for himself on the stage. Overflowing with creativity, he became interested in cinema costumes (What Ever Lola Wants, Kandisha), stage costumes (Moroccan evening in Davos, music festivals), while making his collections of kaftans and evening gowns every year. haute couture.
French luxury with a Moroccan flair
The elegance and know-how of Cartier marry with the iconic codes of Moroccan craftsmanship. In this pop-up store, Berber carpets, tataoui walls, hammered copper or lanterns in openwork metal suggest with subtlety and refinement Moroccan references.
In this space, in perfect harmony with the atmosphere of the “red city”, we (re) discover the mythical creations of the House: Love, Just A Nail, Panther or Santos and other jewelry signed Cartier.
From March 25 to May 25, 2018, at the Mandarin Oriental, Royal Golf Route, Marrakech.
The novel “Khannatha, Alif-Lam-Ra / Mercy” was published by the Moroccan Novelist Dr. Abdel-Elah Ben Arafa, He was born in 1962 in Salé. He holds a doctorate in linguistics from the Sorbonne University in Paris, Supervisor of Federation of the Universities in Islamic World (FUIW) and General Secretariat of Islamic Educational Scientific and Cultural Organization (ISESCO) and a researcher in linguistics, mysticism, and Islamic thought. Dr. Abdul-Ilah Ben Arafa founded what he called the new literature, which is his narrative and the mystical project inspired by the Holy Qur’an, in which he sees a different concept of literature as his cognitive aims lie in the production of cognitive literature that transforms the reader’s conscience, knowledge and behavior.
He has published several books in Arabic, French, and Spanish, including 6 novels in Arabic including The Novel “Khannatha, Alif-Lam-Ra / Mercy” that was dedicated to Mr. Mohamed Dekkak, Founder and Chairman of Adgeco Group, by the author Dr. Abdel-Elah Ben Arafa, on 28th April, during the Abu Dhabi International Book Fair 2018.
About the Book:
In this historical narrative novel, we are renewed with the story of Khannatha, “Mother of the Sultans”, which originates from the clan of the Kings of Morocco, from the State of the Alaouite Dynasty since the seventeenth and eighteenth centuries.
The Novel is the story of the desert girl Khannatha and her tribe. Deliberating, how she turned her life after her marriage to Sultan Moulay Ismail, how she faced the plans of the Royal Harem, and establish a strong state under the umbrella of ʿAbīd al-Bukhārī.
We can also read here about the trembling caused by the appearance of Sabbatai Zevi who declared himself to be the Messiah, among the Jews in the world. And how Khatannah live after the death of her husband and enter into an inspiring spiritual experience.
Adgeco Chairman and Founder Mohamed Dekkak received a book dedication from award-winning author Waciny Laredj. The book given during the Abu Dhabi International Book Fair held at ADNEC is entitled “The Prince’s Book: The Paths of the Wooden Gates” and has won the literary prize Sheikh Zayed in 2007.
One of the immense figures of Arab literature, Algerian Waciny Laredj was conceived in Sidi Bou Jnan located in Tlemcen territory in 1954.
He graduated with a degree in Bachelor of Arts in Arabic literature from the University of Algiers and afterward headed out to Syria to seek postgraduate studies, granted a scholarship by the gov’t. He acquired a Maters and a Ph.D. from the University of Damascus. Having completed his education, he came back to his home country Algeria and became a professor at his former school, the University of Algiers. He kept on educating there until 1994. When the war started in Algeria in the 1990s Laredj was constrained to leave the nation. Following a short stay in Tunisia, he moved to France and joined the teaching staff of the Sorbonne University in Paris, where he lectured Arabic literature.
As an author, Laredj is notable all through the Arabic and French nations. Starting in the mid-1980s, he has circulated a lot of novels. Most of his books speak of the pained history of his country Algeria and its cruel disorders. For as long as ten years he has created narratives regarding the tragedies of the Arab country, scrutinizing the holy and static record of its history. He himself translate a couple of his books into French. No less than two of his books were presented in French before they were translated into Arabic.
Laredj together with his wife Zineb Laouedj, have worked on African literature’s anthology in French, entitled Anthologie de la nouvelle portrayal africaine. Before, Laredj has created literary programs for Algerian TV. He has likewise supplied articles for a regular column to the Algerian daily paper El Watan.
His best-selling and award-winning books include “The book of the Emir”, “Necklace of Jasmine”, “The kingdom of the Butterfly”, “The Andalucian House”, “The “Fingers Lolita” which won an award at the 7th Literary Creation of the Arab thought foundation in Beirut. His book “Keeper of Shadows” was chosen in 1997 among the five best publications in France.
Mohamed Dekkak Chairman and Founder of Adgeco Group at Arab Innovation (A Business Festival for Innovation)
Arab Innovation is the initiative of His Highness Mohamed Bin Rashid Al Maktoum which was held on February 26-27, 2018 at Dubai World Trade Centre.
Arab Innovation is a great hub and Innovation Festival for the entrepreneurs, investors, speakers, business visionaries, speculators, the media and more. It was very resourceful Innovation festival for more than 10 thousands of people to let them bring more advanced technologies and the innovations in a single platform. It was the multi-dimensional innovation festival which had Expo. Startups, Summit and Awards Programs. It revealed the innovative ideas from around the world regarding Renewable Energy, Health and Care, Advance Technology, Transportation, Government Services and Business Services.
More than 10,000 Visitors got the unique and great ideas from the case studies, experience and progressive ideas of International experts & speakers. More than 400+ companies including the leading entrepreneurs from the world, showcase their latest technology inventions, their brilliant concepts, and ideas to bring & compel the entrepreneurs and investors to interact with the latest innovations to change their life.
The main speakers in the conference were:
Opening Speech: H.E. Jamal Bin Huwaireb (CEO of the Mohammed Bin Rashid Al Maktoum Knowledge Foundation)
Opening Speech: H.E. Ahmed Mahboob Musabih (Director of Dubai Customs)
Topic: Dubai Government Excellence Program:
Speaker: H.E. Dr. Ahmad Al Nusairat (General Coordinator of the program of the Dubai Government Excellence)
Topic: Dubai Innovation Index:
Speaker: Amira Alhaddad (Business Strategy – Senior Analyst)
Topic: Dubai Innovation Index:
Speaker: Khalil Haddad (Director of Strategy and Development – Dubai Chamber of Commerce & Industry)
Topic: What is at the Heart of Future Shaping Innovation? How to take advantage of the innovation shortcut
Speaker: Gabor George Baurt (Director Slingshot Group)
Topic: Policy Lesson for a New Growth Model
Speaker: Daria Tataj (CEO, Tataj Innovation)
Topic: Corporate Innovation in Dubai Silicon Oasis Authority
Speaker: Ghanim Al Falasi (SVP. People Happiness and Innovation at Dubai Silicon Oasis Authority)
However, there were many conferences on different topics in which various speaker shared their innovative ideas to the world.
In the award ceremony on the final day, the Arab Innovation honored the awards to the top innovative leading companies. Arab Innovation brings the most advanced technology to the UAE to discover the future technology, innovative ideas, wide technology products, and decision-makers to achieve your business objectives.
Mohamed Dekkak Chairman and Founder of Adgeco Group and Her Excellency Lana Nusseibeh Permanent Representative of United Arab Emirates to the United Nations/(Ambassador) at Joint Business Group “The UAE’s Strategic Global Priorities at the United Nations”
Mohamed Dekkak Chairman and Founder of Adgeco Group and H.E Vincent Bamulangaki Ssempijja (MP) Minister of Agriculture, Animal Industry & Fisheries, Uganda at
Russia-UAE-Africa Food Security Forum 2018 at World Trade Centre Dubai.
Mohamed Dekkak Chairman and Founder of Adgeco Group with Abdelali Namli (Sky News), Wafa Lamrani and H.E Abdelkarim Benoutiq Minister Delegate for Moroccans Residing Abroad and Migration Affairs