With support from the locals and government of Morocco, Medina Bike, a bike sharing firm from Marrakech paves the way for the country’s sustainable transport.
Marrakech, one of the more famous cities in Morocco is dedicated to practicing green tourism. A leading international traveler destination and the country’s top attraction, Marrakech has just previously hosted a big international event called COP22 climate change summit and thus has been turning into a green city that supports ecotourism.
Established in 2016, the company prides itself on having five thousand users as well as collaboration with the government of Morocco.
About three hundred bikes placed at ten areas all over Marrakech that are easily accessible for use at any given time. The company representative can readily be contacted in case there will be issues or concerns.
Lebna El Hakym, founder of Medina Bike stated that although the target market was initially for tourists, there are more locals that utilize the bikes. On the other hand, it’s per day and yearly pass does not come cheap at the rate of MAD50 and MAD500 respectively. Even though the rent price is relatively expensive compared to France’s bike sharing, it’s usage continues to be stable and the costly fee helps counter vandalism and theft.
All of this became possible because of the Ministry for the Environment of Morocco. The country’s government is keen on making Morocco an eco-friendlier destination that it intends renewable energy to supply fifty percent of power use including the transportation sector.
While there are other resources of eco-transportation that’s accessible in Morocco such as electric cars, they still pose concerns. Given Morocco’s intense summer temperature, e-vehicles may suffer, are not practical for the narrow roads of medina and there’s the opinion of the public. Thus, bikes are the way forward.
More likely, the bikes will hang around Marrakech up to 2021. Smoove, a French company launched during COP22 in Morocco looks forward to expanding its influence across South Africa, Kenya and Cote d’Ivoire.
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