Mohamed Dekkak Chairman and Founder of Adecco Group was invited to attend the event of Cartier at l’Hôtel Mandarin Oriental de Marrakech held on 25 March 2018. Cartier opens its doors in the heart of Marrakech. The ephemeral shop is located in the middle of 20 hectares that constitute the gardens of the hotel. Thus Cartier wanted to devote himself a place in the city of ocher to expose his jewelry to offer a new experience to the Moroccan clientele.
To enjoy the Marrakech sun, an outdoor relaxation area adjoining the shop offers a breathtaking view of the snowy peaks of the Atlas and the pool of the hotel. A cozy corner where you can also try the foosball, but not on any table since it is a unique piece designated for Cartier, on which the players of the two opposing teams have been replaced by Cartier grooms.
Albert Oiknine a world-famous Fashion Designer also participated in this event. He is like a shining star in the world of fashion. Albert Oiknine’s haute couture dresses and caftans are worn in every corner of the world. He also met with Mohamed Dekkak Chairman and Founder of Adgeco Group who attended this event by traveling from Abu Dhabi.
With the Atlas in the background, two spaces have been created around a terrace specially designed on the central basin: on one side, the shop and its Cartier groom; on the other an elegant esplanade inviting relaxation. From Paris to New York, from Cannes to Casablanca, it is the turn of Marrakech to welcome the creations of the House: Love, Just a Nail, Panthère or Santos.
By choosing Marrakech, the big Parisian house demonstrates its know-how by adapting the theme of its space to the emblematic codes of Moroccan craftsmanship (Berber carpets, Ttataoui walls, hammered copper, lanterns in openwork metal.
On the walls, the moucharabieh in backlit gilded mesh recalls the facade of the Casablanca boutique. Jewelry, diamonds, men’s and women’s watchmaking, leather goods and accessories, this temporary event dedicated to Moroccans cannot go unnoticed by a cosmopolitan and initiated clientele.
A subtle mix of moods and materials, colors, and light, which make this setting a place where magic operates, as an invitation to dream and travel.