Mohamed Dekkak with Laila Rahall and Meera Alnaqbi at Fashion Sustainability Summit 2019 at Sofitel Dubai The Palm Resort Spa

Runway Dubai Hosts Fashion Sustainability Summit 2019

When one thinks about fashion, you immediately begin to imagine of style, glamour, trend, etc. instead of eco-friendly or sustainable designs. But let us put in mind that in the future years to come, a vital question that the fashion industry needs to answer is how sustainable it is?

Sustainable fashion is already gathering momentum internationally in the past decade. It’s good news that eco-friendly fashion is becoming the latest global trend that a lot of people in the fashion industry are resolved to make it into a sustainable norm.

The Challenge to Fashion Industry

Based on the World Economic Forum, after a short first-use cycle, 95 percent of plastic packaging material valued at 80 billion dollars to 120 billion dollars are lost to the global economy each year.

The subject on “Fashion waste” is tremendous thinking of the recent report on environmental negligence by the industry. Environmental activists, however, believe fashion’s waste problem is much bigger than simply stocks left unsold. They’re pointing the dilemma to ‘fast fashion’ which is a label that describes the high rate of fashion consumption driven by the number of new clothes that go on sale.

This has prompted the United Arab Emirates to launch a number of responsible projects and campaigns and strive to be among the world’s most eco-friendly countries.

To ensure the sustainability of eco-friendly fashion in the local marketplace, it is believed that designers should welcome and support more innovative creative practices and think about alternative fabrics. The challenge is how to integrate sustainable practices to an extensive and complex apparel supply chain.

What is Sustainable Fashion?

Sustainable fashion is a method concerning manufacture, sourcing, clothing design which gives maximum advantage to the business and community as a whole, which together limits the effects on nature. It also has something to do with ethics, one that is acceptable and is morally right. Subsequently, sustainable fashion doesn’t start with assembling clothes. It starts from the cotton fields and finishes in shopper’s closet. Along these lines, common cotton cultivating can’t be regarded as moral and reasonable as harsh pesticides are utilized.

At present, sustainability is an approach for carrying the business instead of just an idea. Today, numerous associations have understood the concept of sustainability and have integrated it in the business. These organizations have comprehended that incorporating social and ecological issues with business will yield long haul advantages to the organization.

These days, designer shows, Ethical fashion forum and websites all emphasize on the idea of sustainable fashion, to go green means business and profits. It is vital that brands which practice moral and sustainable fashion must remain consistent with their responsibility. By doing so, they can win the trust of the customers and maintain the organization’s moral qualities.

There must be straightforwardness in manufacturing, sourcing, designing and other different procedures, with the goal that the purchasers can know whether the brands are providing what they have sworn. To compel sustainability be marketable in the fashion industry it must be desired. Customers are pulled in to great structures, hues and textures. At the point when a buyer spends on stylish attire, he first thinks about the previously mentioned features. Ecological or moral concerns come later.

The brands which answers to the customers’ endless demands can consolidate sustainable ethics with fashion and thrive in the green business. It is now high time to establish the connection of purchaser and garments must be changed. Supportability isn’t restricted to environmental setting but the whole design business, from production to the retail shops.

At the point when the fashion business guarantees no forced or child labor, reasonable wages, employees get their fundamental human rights, biodiversity, health and security measures are practiced in the work environment, natural farming, eco-friendly garments are produced in eco-friendly means, and so forth every one of these means will make the fashion business sustainable in real sense.

Fashion Sustainability Summit 2019

The famed recognition of sustainable, eco-friendly fashion in the international limelight has been firmly on the rise and an event devoted to the cause, Runway Dubai recently held its Fashion Eco-sustainability Summit held at the Sofitel the Palm Hotel on the January 26, 2019.

This inspiring fashion platform hopes to awaken the passion for the public to practice moral responsibility through sustainable fashion principles in the community. The summit’s objective is to draw attention on the developing path of the fashion industry past the societal and environment issues into becoming an effective vehicle to achieve a sustainable development in the society.

Global and local fashion brands such as Mako Matsuzaki, Norish Kareem, Bistari creation by Marilyn Anis, Jolie fashion studio by Sophie Hassan, Lwraps by Wendy Shortland, Baravia fashion and House of Tee Ell by Kiran Tuljaram took to the stage by means of fashion presentations and exhibits while artistically showing their support for sustainable fashion and living.

The summit features seminars and workshops as well as a panel discussion entitled “Sustainable Fashion and the Way Forward for the Millenials,” moderated by Dr. Zennath Reza Khan, an Asst. Professor at  the faculty of Engineering at the University of Wollogong in Dubai. Also in the panel are Jessica Galeano, Marketing Mgr. at the College of Fashion and Design Dubai, Vaishalli Raj program leader fashion design at Amity University and MAriska Nell, artist and environmental activist.

Founder of Runway Dubai and Fashion Sustainability Summit, Modupe Omonze, guaranteed to present inspiration from artisans, artists, creative recycling designs from rising talent and a sustainability inspired Museum showcasing innovative items from across the world.

Chairman and Founder of Adgeco Group, Mohamed Dekkak as well as Laila Rahall and Meera Alnaqbi was spotted during this fashion event.

UAE is now looking forward to a more sustainable future. The push towards sustainability impacts both companies and individuals in the country. Runway Dubai seeks to continue on encouraging corporate brands globally to corroborate fashion sustainability by creating awareness to help lay a strong foundation for the present and future generation.

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