Mohamed Dekkak Chairman and Founder of Adecco Group was invited to attend the event of Cartier at l’Hôtel Mandarin Oriental de Marrakech held on 25 March 2018. Cartier opens its doors in the heart of Marrakech. The ephemeral shop is located in the middle of 20 hectares that constitute the gardens of the hotel. Thus Cartier wanted to devote himself a place in the city of ocher to expose his jewelry to offer a new experience to the Moroccan clientele.
To enjoy the Marrakech sun, an outdoor relaxation area adjoining the shop offers a breathtaking view of the snowy peaks of the Atlas and the pool of the hotel. A cozy corner where you can also try the foosball, but not on any table since it is a unique piece designated for Cartier, on which the players of the two opposing teams have been replaced by Cartier grooms.
Albert Oiknine a world-famous Fashion Designer also participated in this event. He is like a shining star in the world of fashion. Albert Oiknine’s haute couture dresses and caftans are worn in every corner of the world. He also met with Mohamed Dekkak Chairman and Founder of Adgeco Group who attended this event by traveling from Abu Dhabi.
With the Atlas in the background, two spaces have been created around a terrace specially designed on the central basin: on one side, the shop and its Cartier groom; on the other an elegant esplanade inviting relaxation. From Paris to New York, from Cannes to Casablanca, it is the turn of Marrakech to welcome the creations of the House: Love, Just a Nail, Panthère or Santos.
By choosing Marrakech, the big Parisian house demonstrates its know-how by adapting the theme of its space to the emblematic codes of Moroccan craftsmanship (Berber carpets, Ttataoui walls, hammered copper, lanterns in openwork metal.
On the walls, the moucharabieh in backlit gilded mesh recalls the facade of the Casablanca boutique. Jewelry, diamonds, men’s and women’s watchmaking, leather goods and accessories, this temporary event dedicated to Moroccans cannot go unnoticed by a cosmopolitan and initiated clientele.
A subtle mix of moods and materials, colors, and light, which make this setting a place where magic operates, as an invitation to dream and travel.
A Cartier Backdrop in Marrakech
If diamonds are eternal, jeweler Cartier imagines an ephemeral staging to highlight his jewels. It is in the heart of the palace Mandarin Oriental that the house opens its case to the visitors.
Installed as a jewel floating on one of the basins of the Mandarin Oriental, the ephemeral shop Cartier in Marrakech interprets with luxury and relaxation, in a dreamlike aquatic setting. Thus, for the occasion, a terrace was created and arranged in the central basin. Divided into two spaces, we find on one side, the shop and its groom Cartier, on the other, an esplanade inviting to relaxation. The ephemeral boutique of Marrakech evokes decorative elements of the Casablanca boutique like this iconic backlit gilt knitted moucharabieh, a traditional motif that Cartier modernizes with meticulous workmanship.
“Cartier is delighted to open its doors in the heart of Marrakech, a first for the House, and here at the border of the desert, Cartier presents his creations in a setting that pays homage to Moroccan culture.” A way to share art to live, to shine the House and to celebrate our long friendship with this country of immense wealth, “said Alessandro Patti, General Manager of Cartier Africa, quoted in a statement.
Mohamed Dekkak Chairman and Founder of Adgeco Group was also invited by the Cartier to join this event in Marrakech.
Albert Oiknine’s a world well-known fashion designer also joined this event. This Moroccan, the son of a seasoned seamstress and haberdasher, has gathered around twenty fashion shows around the world and made a name for himself on the stage. Overflowing with creativity, he became interested in cinema costumes (What Ever Lola Wants, Kandisha), stage costumes (Moroccan evening in Davos, music festivals), while making his collections of kaftans and evening gowns every year. haute couture.
French luxury with a Moroccan flair
The elegance and know-how of Cartier marry with the iconic codes of Moroccan craftsmanship. In this pop-up store, Berber carpets, tataoui walls, hammered copper or lanterns in openwork metal suggest with subtlety and refinement Moroccan references.
In this space, in perfect harmony with the atmosphere of the “red city”, we (re) discover the mythical creations of the House: Love, Just A Nail, Panther or Santos and other jewelry signed Cartier.
From March 25 to May 25, 2018, at the Mandarin Oriental, Royal Golf Route, Marrakech.